The following appeared in a memo to managers of Christine's, a chain of craft stores.
"Several major newspapers have recently run articles noting an increased interest in pottery. The number of potters in this country has risen by eighteen percent in the past five years, and pottery is particularly gaining popularity on college campuses. In order to take advantage of these trends, Christine's should immediately begin carrying a larger volume of pottery supplies. Since several of our stores have recently experienced a decrease in sales of painting supplies, all store managers should reallocate shelf space from the painting area for the display of pottery. Stores should display posters showing pottery that is designed to appeal to college-age individuals. These actions will undoubtedly increase our profits dramatically."
The following appeared in a memo from Grocery Town's regional manager.
"The new Grocery Town store in Elm City, located near a new residential development, has a 'high-low' pricing policy where average prices are relatively high, but deep discounts are offered on some items in weekly specials....