The following appeared in a memo from the president of a company that makes breakfast cereals.
"In a recent study, subjects who ate soybeans at least five times per week had significantly lower cholesterol levels than subjects who ate no soy products. By fortifying our Wheat-O cereal with soy protein, we can increase sales by appealing to additional consumers who are concerned about their health. This new version of Wheat-O should increase company profits and, at the same time, improve the health of our customers."
The following appeared in a magazine focusing on health and fitness.
"A recent study of several nutritional supplements showed that subjects who took a daily pill containing luceen had significantly better vision of distant objects than subjects in the study who took other nutritional supplements....