:memetics: /me-met'iks/ [from {meme}] The study of memes. As of
mid-1993, this is still an extremely informal and speculative
endeavor, though the first steps towards at least statistical rigor
have been made by H. Keith Henson and others. Memetics is a
popular topic for speculation among hackers, who like to see
themselves as the architects of the new information ecologies in
which memes live and replicate.
-- The AI Hackers Dictionary