And I tell you, if you have the desire for knowledge and the
power to give it physical expression, go out and explore. If you are a
brave man, you will do nothing: if you are fearful you may do much, for
none but cowards have the need to prove their bravery. Some will tell
you that you are mad, and nearly all will say, 'What is the use?' For
we are a nation of shopkeepers, and no shopkeeper will look at research
which will not promise him a financial return within a year. And so you
will sledge nearly alone, but those with whom you sledge will not be
shopkeepers: that is worth a good deal.
-- Apsley Cherry-Garrard, 1922
