My Old Friend William Wyler Used To Say, "If You're Going To Give The Audience A Shock, Just Before It, Almost Reduce Them To Boredom So That Bang, They Sit Up.

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My old friend William Wyler used to say, "If you're going to give the
audience a shock, just before it, almost reduce them to boredom so that
bang, they sit up." He's quite right, of course.
-- David Lean

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