Never Fear [the Public] Or Despise It. Coax It, Charm It, Interest It, Stimulate It, Shock It Now And Then If You Must, Make It Laugh, Make It Cry, But Above All .

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Never fear [the public] or despise it. Coax it, charm it, interest it,
stimulate it, shock it now and then if you must, make it laugh, make it
cry, but above all ... never, never, never bore the hell out of it.
-- Noel Coward

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