Related:

• Anything labeled "NEW" and/or "IMPROVED" isn't. The label means the price went up.
  The label "ALL NEW", "COMPLETELY NEW", or "GREAT NEW" means the price went way up....
• Hershiser's Third Rule: The label "ALL NEW," "COMPLETELY NEW" or "GREAT NEW" means the price went way up.
• Hershiser's Second Rule: The label "NEW" and/or "IMPROVED" means the price went up.
• Hershiser's First Rule: Anything labeled "NEW" and/or "IMPROVED" isn't.
• Anything NEW and/or IMPROVED, isn't. -- HERSHISER'S FIRST RULE