Related:

• Sociologists do it with class.
• Auto makers do it with standard equipment (or optional equipment).
• You cannot choose your battlefield, the gods do that for you.
  But you can plant a standard where a standard never flew. -- Nathalia Crane...
• Ansi does it in the standard way.
• Ed is the standard text editor.
• Generic Industry Standard Tagline
• SMILEY :-) smiley standard
• Standard Disclamer of course...