Build a better mousetrap, the saying goes -- and with the brassiere,
Yankee Ingenuity did exactly that. But their true stroke of genius was
the new bait. The old fashioned mousetrap was loaded with cheese;
nobody cares much about cheese, except mice. But when American
Know-How reloaded the brassiere with tits, every heterosexual male in
the country was hopelessly trapped.
-- Alan Sherman, "The Rape of the A*P*E*"
