Heatseeker N.
[IBM] A Customer Who Can Be Relied Upon To
Buy, Without Fail, The Latest Version Of An Existing Product (not
Quite The Same As A Member Of The Lunatic Fringe).
[IBM] A customer who can be relied upon to
buy, without fail, the latest version of an existing product (not
quite the same as a member of the lunatic fringe). A 1993
example of a heatseeker was someone who, owning a 286 PC and
Windows 3.0, went out and bought Windows 3.1 (which offers no
worthwhile benefits unless you have a 386). If all customers were
heatseekers, vast amounts of money could be made by just fixing
some of the bugs in each release (n) and selling it to them as
release (n+1). Microsoft in fact eems to have matered this
technique.
