I Was Sufficiently Interested In The Picture's Success To Contact Stanford University Research Institute So They Could Find Out Why It Was Such A Big Hit.

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I was sufficiently interested in the picture's success to contact
Stanford University Research Institute so they could find out why
it was such a big hit. But when they wanted $75,000 to do the
research job, I told them I wasn't _that_ curious.
-- Alfred Hitchcock on "Psycho"

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