I'm reminded of a letter some poor professor wrote to Playboy about his
inability to get vanity plates with the initials of his college on them.
The man taught at the Tennessee Institute of Technology and honestly
never gave the initials a second thought. When told by DMV that the
initials were obscene, he started a market in monogramed tee shirts and
ties (The ties said T.I.T. and the tee shirts for the ladies said "I
like a T.I.T. man!)