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How Do You Translate That
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How Do You Translate That
Hunt-Wesson introduced its Big John products in French Canada as Gros Jos before finding out that the phrase, in slang, means "big breasts.
In this case, however, the name problem did not have a noti...
Colgate introduced a toothpaste in France called Cue, the name of a notorious porno mag.
In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.
Japan's second-largest tourist agency was mystified when it entered English-speaking markets and began receiving requests for unusual sex tours.
Upon finding out why, the owners of Kinki Nippon Touri...
In an effort to boost orange juice sales in predominantly continental breakfast eating England, a campaign was devised to extol the drink's eye-opening, pick-me-up qualities.
Hence the slogan, "Orange...
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