In An Effort To Boost Orange Juice Sales In Predominantly Continental Breakfast Eating England, A Campaign Was Devised To Extol The Drink's Eye-opening, Pick-me-up Qualities.

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In an effort to boost orange juice sales in predominantly continental breakfast eating England, a campaign was devised to extol the drink's eye-opening, pick-me-up qualities. Hence the slogan, "Orange juice. It gets your pecker up."

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