A manufacturer of electric light bulbs was talking to the owner
of a theater. "I'd like to supply you with bulbs for your marquee,"
the manufacturer said, "and it wont cost you a cent. It will enable me
to realize a lifelong ambition."
"If I accept the free bulb," the curious theater man asked,
"will you tell me about this ambition of yours?"
"Sure," the man said. "It's just that I've always dreamed of
seeing my lights up in names."