ULTRA Prefix Invented By Marketing People. Used When "very" Just Isn't Adequate.

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ULTRA
Prefix invented by marketing people. Used when "very" just isn't
adequate. "Ultra" is actually quite old hat, most reputable
marketing people having moved on to "mega". But be careful, because
"mega" comes from the Greek, and they might want it back.
-- Daniel Bowen's TOXIC CUSTARPEDIA

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