An excellence-oriented '80s male does not wear a regular watch. He wears
a Rolex watch, because it weighs nearly six pounds and is advertised
only in excellence-oriented publications such as Fortune and Rich
Protestant Golfer Magazine. The advertisements are written in
incomplete sentences, which is how advertising copywriters denote
excellence:
"The Rolex Hyperion. An elegant new standard in quality excellence and
discriminating handcraftsmanship. For the individual who is truly able
to discriminate with regard to excellent quality standards of crafting
things by hand. Fabricated of 100 percent 24-karat gold. No watch
parts or anything. Just a great big chunk on your wrist. Truly a
timeless statement. For the individual who is very secure. Who
doesn't need to be reminded all the time that he is very successful.
Much more successful than the people who laughed at him in high
school. Because of his acne. People who are probably nowhere near as
successful as he is now. Maybe he'll go to his 20th reunion, and
they'll see his Rolex Hyperion. Hahahahahahahahaha."
-- Dave Barry, "In Search of Excellence"
