Eudaemonic research proceeded with the casual mania peculiar to this part of
the world. Nude sunbathing on the back deck was combined with phone calls to
Advanced Kinetics in Costa Mesa, American Laser Systems in Goleta, Automation
Industries in Danbury, Connecticut, Arenberg Ultrasonics in Jamaica Plain,
Massachusetts, and Hewlett Packard in Sunnyvale, California, where Norman
Packard's cousin, David, presided as chairman of the board. The trick was to
make these calls at noon, in the hope that out-to-lunch executives would return
them at their own expense. Eudaemonic Enterprises, for all they knew, might be
a fast-growing computer company branching out of the Silicon Valley. Sniffing
the possibility of high-volume sales, these executives little suspected that
they were talking on the other end of the line to a naked physicist crazed
over roulette.
-- Thomas Bass, "The Eudaemonic Pie"
