READERS DIGEST
Ever wondered how effective those mailing campaigns are? Toxic
Custard has obtained this internal Readers Digest report.
Summary of mailing campaign:
43,000 sent competition letter
15,000 stupid enough to send back entry form
15,000 sent secondary draw letter with offer of Readers Digest
sample and exclusive small brass token
3,000 request Readers Digest sample
3,000 sent Readers Digest sample with subscription offer
9 subscribe
-- Daniel Bowen's TOXIC CUSTARPEDIA