What if People Bought Cars Like They Buy Computers?
General Motors doesn't have a "help line" for people who don't know how to
drive, because people don't buy cars like they buy computers -- but imagine
if they did ...
HELPLINE: "General Motors HelpLine, how can I help you?"
CUSTOMER: "I got in my car and closed the door, and nothing happened!"
HELPLINE: "Did you put the key in the ignition slot and turn it?"
CUSTOMER: "What's an ignition?"
HELPLINE: "It's a starter motor that draws current from your battery and
turns over the engine."
CUSTOMER: "Ignition? Motor? Battery? Engine? How come I have to know all of
these technical terms just to use my car?"
HELPLINE: "General Motors HelpLine, how can I help you?
CUSTOMER: "Hi! I just bought my first car, and I chose your car because it
has automatic transmission, cruise control, power steering, power brakes,
and power door locks....