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This is a hoax based in some truth. For more info see:
http://www.snopes.com/horrors/madmen/mallgrab.htm or
http://urbanlegends.about.com/culture/urbanlegends/library/blmall.htm
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Female Assault Ploys

From the Ministry of Attorney General, Victoria THIS IS A
MUST READ...

Recently on Inside Edition there was an article about several
new scams to abduct women. In one, a man comes up to a
woman in a Mall or Shopping Center and asks if she likes
Pizza. When she says she does, he offers her $100.00 to shoot a
commercial for pizza, but they need to go outside where the
lighting is better. When the woman goes out of the mall she is
abducted and assaulted.

Another ploy is a very nicely dressed man asks a woman if she
would be in a Public Service announcement to discourage drug
use. The man explains that they don't want professional actors
or celebrities, they want The average mother to do this. Once
she leaves the mall she is a victim.

The third ploy, and the most successful, a very frantic man
comes running in and asks a woman to please help him, his
baby is not breathing. She runs out of the mall following him
and also becomes a victim.

These have been happening in well-lit parking areas, in
daylight as well as nighttime, all over the country. The
abductor usually uses a van to abduct the woman. 'Inside
Edition' set up a test in a Mall and 10 out of 15 women went out
of the Mall on the Pizza and the PSA scam. And all of them
went out of the Mall on the baby scam. Please pass this along to
your friends and family as now that it has been shown
on nationwide TV there are bound to be copycats of this.