A Porcine Story (Pun)
Pig farmers have never done well in the United States. Most Americans prefer
beef to pork. Hamburger is an American favorite but contains no ham. The
porcine raisers were hopeful to see a significant increase in their business
after the scares about health over beef, but most of the benefits had gone
to the poultry and fish industries. Sale of ham and bacon remained virtually
unchanged.
Because of this, The National Porcine Association hired a major Madison
Avenue advertising firm to boost sale of pork products. They decided on an
intensive campaign to saturate magazines television and radio with ads
urging people to eat pork patties. The campaign was given an extra boost
when Congress was convinced to designate the second of February as the day
when every family would be urged to eat pork sausage.
That day would be celebrated nationally, of course, as ... Ground Hog Day.
