Farah is a senior arts correspondent and editor of Bloomberg News in London. She was Bloomberg's Rome bureau chief from 1997 to 2001, and Paris correspondent from 1995 to 1997. Her time at Bloomberg has seen her report out of Jordan and Iraq in 2003, cover G-7 and G-8 summits for five consecutive years, and work on successive rounds of French and Italian elections. An International Affairs graduate with an MA in International Journalism, she began her career as a Paris reporter for Time Magazine, and later became a regular contributor to the Wall Street Journal Europe. Farah has been invited to speak on Middle East reporting at the Institut d'Etudes Politiques in Paris and has moderated panel discussions for the World Economic Forum.