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ROACHES

Newsgroups: bit.listserv.nutworks
Subject: men, women, and roaches (true)
From: harris@grok73.columbiasc.ncr.com
Date: Mon, 16 Mar 92 4:30:5 EST

In The Utne Reader, January/February 1992

From American Demographics, Nov. 1991

Psychographic marketing techniques helped Raid roach spray marketers
discover that the reason low-income Southern women were the heaviest users
of roach spray was that "a lot of their feelings about the roach were very
similar to the feelings that they had about the men in their lives," said
the advertising executive on the account. They said the roach, like the man
in their life, "only comes around when he wants food." The act of spraying
roaches and seeing them die was satisfying to this frustrated, powerless
group.
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