Veteran Pillsbury spokesman Pop-N-Fresh died Wednesday of a severe yeast
infection. He was 71.
He was buried Friday in one of the biggest funerals in years. Dozens of
celebrities turned out including Mrs. Butterworth, the California Raisins,
Hungry Jack, Betty Crocker, and the Hostess Twinkies. The graveside was
piled high with flours, as longtime friend Aunt Jemima delivered the
eulogy, describing Fresh as a man who "never knew he was kneaded".
Fresh rose quickly in show business, but his later life was filled with
turnovers. He was not considered a smart cookie, and wasted much of his
dough on half-baked schemes. Still, even as a crusty old man, he was a
roll model to millions.
Fresh is survived by his second wife, Croissant. They have two children --
Sour Dough and Sweet Cakes -- and one in the oven.
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